You’ve written the story. Now let’s make sure the world reads it. ☾𖤓
The Book Launch Playbook — my personal step-by-step guide to planning, promoting, and publishing your book without overwhelm or breaking the bank.
When I launched my first book, I couldn’t wait to share it with the world. SO … I didn’t. I pressed ‘publish’ only for it to flop with less than 100 sales.
I was devastated.
But I learned a valuable lesson.
Writing the book, that’s the easy part (seriously!).
Getting it out into the world … that’s where the work begins.
So, refusing to give up, because I believed in my story (as all authors should!) I studied what went wrong, tapped into my previous 15 years of PR expertise, and applied that knowledge to promoting my book.
Then .. a year later, I relaunched and that same book —Earthlings — became an international bestseller, a multi-award-winner, and it’s even taught in schools.
Now I teach authors how to do the same ⏾.
This playbook is the checklist I wish I’d had when I launched my debut. It breaks the whole launch process into clear, actionable steps — from six months out to launch day — and includes the mindset, marketing, and momentum you’ll need to pull it off.
Inside you’ll get:
✅ The 6-Month Launch Timeline (what to do and when)
✅ My real-world marketing tips that actually work
✅ Mindset notes to keep you sane and confident
✅ Exclusive discounts on additional services
Value: PRICELESS!
Investment: £9 (limited time only)
No gimmicks. No jargon. Just what works — from one author who’s been there and done it. Three times in a row. And by implementing this exact process, each title won awards and became an overnight bestseller.
Testimonials ── .✦
"I honestly don’t think Growing Pains would exist without Ray. From the very beginning, she believed in both the story and in me, even when I doubted myself. She helped me with weekly co-writing sessions, guided me through the publishing process step by step, and even secured my first book deal when I had no idea where even to begin. Most importantly, she made me feel validated, she took my dream seriously, and she was an ally in a world with far too many naysayers.
She has been a constant support in the lead-up to the launch, with the press and the planning, and has been vital in just keeping my head in the game. Ray doesn’t just help you publish a book. She helps you find your voice, stand by your story, and put something meaningful into the world. I’m beyond grateful to have had her in my corner. "
— Joseph Ball, author of Growing Pains
"I recently worked with Ray on a PR Marketing Programme in preparation for the launch of my novel, and it exceeded every expectation. The content was perfectly tailored for authors, offering practical strategies for building visibility, connecting with readers, and positioning a book effectively in a crowded market.
Ray provided clear, industry-savvy guidance on everything from crafting a compelling author brand to developing media pitches, planning social campaigns, and engaging with book bloggers and influencers. Her feedback was specific, thoughtful, and immediately useful in refining both my promotional messaging and launch timeline.
By the end, I had a polished, actionable marketing strategy for my book launch and a clear understanding of how to sustain momentum after release. I highly recommend Ray to any writer preparing to introduce their work to the world."
— LK Pang. Author of Moat Hill Hall & The Night Councillor
“Working with Ray as a book publicist has been an absolute joy. She brings a rare mix of heart, professionalism, and commitment to every author she represents. Ray genuinely cares about the people behind the books, and that care shines through in her work ethic, her communication, and the results she delivers. She goes above and beyond, always. Any author would be lucky to have her in their corner.”
— Taryn Johnston. Founder FCM Media Group